The traditional in-person exhibitor breakfast includes a program and the opportunity to join your peers while enjoying a bite to eat. While we can’t provide the food virtually, the CEC put together a program that allows for brief market and public policy updates followed by breakout rooms to explore and discuss topics of interest to exhibitors. This is an opportunity to provide input and share best practices in moderated discussion groups around virtual marketing, product marketing, lead generation and CRM.

- What is your company doing for marketing?
- What are some best practices you can share?
- Is there anything that SPIE can do to help?


7:00 AM - 7:05 AM PT
Introduction


Leonard Chen, Corporate and Exhibitor Committee Chair


7:05 - 7:15 AM PT
Industry Update:


Stephen Anderson, SPIE



Andrew Brown, SPIE


7:15 - 7:25 AM PT
Government Policy Update


Jennifer O’Brien - ITAR Update (SPIE)


7:25 - 8:00 AM PT
Discussion groups
- Virtual Events/Business Networking: Discuss how you get the most out of virtual events and connect with customers in a virtual environment
- Product Marketing: Discuss how you market your top capabilities
- Lead Generation: Discuss your tips and tricks for how you make up for the lack of trade show leads
- CRM: Discuss how you best leverage a CRM
- General Room: An overall networking area for open discussion.