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Proceedings Paper

Medical Laser Business Strategies
Author(s): Stephen Fry
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Paper Abstract

I am going to be talking about medical laser business strategies. There are two approaches I can take here. One is I can say, these are the ideal strategies that you should follow. And, of course, I would love to do that and I do that with individual clients. But it is very difficult in a roomful of you folks to give a general strategy that you are all going to follow, because obviously if I did that you would not all be successful. The other is to discuss the strategies of each of the competitors; this is difficule, since these strategies are usually confidential. But I will try to do a little of both of those and give you a flavor of what are some of the strategies that are being followed, and what I think some of the ideal strategies should be for these companies.

Paper Details

Date Published: 6 September 1988
PDF: 16 pages
Proc. SPIE 0953, The Marketplace for Medical Lasers, (6 September 1988); doi: 10.1117/12.947559
Show Author Affiliations
Stephen Fry, Strategic Business Development (United States)

Published in SPIE Proceedings Vol. 0953:
The Marketplace for Medical Lasers
Morris R. Levitt; Michael Moretti, Editor(s)

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