To run a targeted campaign involves coordination and management across numerous organizations and complex process flows. Everything from market analytics on customer databases, acquiring content and images, composing the materials, meeting the sponsoring enterprise brand standards, driving through production and fulfillment, and evaluating results; all processes are currently performed by experienced highly trained staff. Presented is a developed solution that not only brings together technologies that automate each process, but also automates the entire flow so that a novice user could easily run a successful campaign from their desktop. This paper presents the technologies, structure, and process flows used to bring this system together. Highlighted will be how the complexity of running a targeted campaign is hidden from the user through technologies, all while providing the benefits of a professionally managed campaign.

Date Published: 10 February 2006
PDF: 6 pages
Proc. SPIE 6076, Digital Publishing, 607605 (10 February 2006); doi: 10.1117/12.643664

Published in SPIE Proceedings Vol. 6076:
Digital Publishing
Jan P. Allebach; Hui Chao, Editor(s)