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Proceedings Paper

Marketing and selling product security
Author(s): Sharon Carr
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Paper Abstract

The risk run for counterfeiting and diversion is significantly smaller than that for armed robbery, the latter involving getting killed or being jailed. The industry of valuable products, therefore, must authenticate their products using overt, and/or semi-covert, and/or covert technology. As a result counterfeiting and diversion are limited, while sales and revenues are stimulated. Relevant market categories are government, health and safety, non-consumables, and consumables. To make security measures function adequately, manufacturers of valuable goods must be not only be provided with application equipment and know how, but also with the necessary services.

Paper Details

Date Published: 1 April 1998
PDF: 5 pages
Proc. SPIE 3314, Optical Security and Counterfeit Deterrence Techniques II, (1 April 1998); doi: 10.1117/12.304682
Show Author Affiliations
Sharon Carr, Sharon Carr Associates, Ltd. (United States)

Published in SPIE Proceedings Vol. 3314:
Optical Security and Counterfeit Deterrence Techniques II
Rudolf L. van Renesse, Editor(s)

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