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Proceedings Paper

The scheme and research of TV series multidimensional comprehensive evaluation on cross-platform
Author(s): Jianping Chai; Xuesong Bai; Hongjun Zhou; Fulian Yin
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Paper Abstract

As for shortcomings of the comprehensive evaluation system on traditional TV programs such as single data source, ignorance of new media as well as the high time cost and difficulty of making surveys, a new evaluation of TV series is proposed in this paper, which has a perspective in cross-platform multidimensional evaluation after broadcasting. This scheme considers the data directly collected from cable television and the Internet as research objects. It’s based on TOPSIS principle, after preprocessing and calculation of the data, they become primary indicators that reflect different profiles of the viewing of TV series. Then after the process of reasonable empowerment and summation by the six methods(PCA, AHP, etc.), the primary indicators form the composite indices on different channels or websites. The scheme avoids the inefficiency and difficulty of survey and marking; At the same time, it not only reflects different dimensions of viewing, but also combines TV media and new media, completing the multidimensional comprehensive evaluation of TV series on cross-platform.

Paper Details

Date Published: 7 October 2016
PDF: 8 pages
Proc. SPIE 9902, Fourth International Conference on Wireless and Optical Communications, 99020L (7 October 2016); doi: 10.1117/12.2261919
Show Author Affiliations
Jianping Chai, Communication Univ. of China (China)
Xuesong Bai, Communication Univ. of China (China)
Hongjun Zhou, Communication Univ. of China (China)
Fulian Yin, Communication Univ. of China (China)

Published in SPIE Proceedings Vol. 9902:
Fourth International Conference on Wireless and Optical Communications
Maode Ma, Editor(s)

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