Anaheim Convention Center
    Anaheim, California, United States
    9 - 13 April 2017
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    Exhibitor Success & ROI Center


    You Want Exhibiting Success & ROI?  SPIE Wants to Help You Get It!

    Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost-justification and ROI. And, if you're like most, you probably haven't received a single hour of formal exhibiting education nor do you have a lot of time to seek it out.


    The SPIE Exhibitor Success & ROI Center is your and your entire staff's FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company's exhibiting performance and ROI. Four easy ways to find the solutions you are looking for:

    1. Live & Replayable Exhibitor Webinars:

    • NEW!  Secrets of the Aisles:  How to Execute Higher Quality Visitor Interactions
      Recorded on March 6, 2013
      View the Recorded Webinar
    • State-of-the-Art Lead Management: How to Improve Lead Quality & Sales Conversion Fast
      Recorded on March 15, 2012
      View the Recorded Webinar
    • State-of-the-Art Exhibit Marketing: How to Attract Enough of the Right Attendees to your SPIE Defense, Security + Sensing Exhibit
      Recorded on February 8, 2011
      View the Recorded Webinar
    • First-Time SPIE Defense, Security + Sensing Exhibitor Web-Briefing: Tips & Tactics for a Positive Productive Start
      Recorded on February 24 2011
      View the Recorded Webinar

    2. Exhibiting Success Article Series:

    Quick-read, informative and loaded with useful information and practical knowledge. Our articles address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.


    3. "Ask the Tradeshow Expert" Q&A:

    SPIE has made special arrangements with Jefferson Davis, America's leading expert on trade show success. You can submit questions on any exhibiting topic you like from goal setting, marketing, creating an effective exhibit, using giveaways, staffing, working, selling, lead management, measurement and more. Mr. Davis will respond personally within 48 hours. Submit your question now!


    4. Interested in More Ideas?:

    Click over to the SPIE Photonics West Success Center to view additional webinars and access even more informative articles.