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Solar & Alternative Energy

Investing in solar energy, not technology

Greentech Solar
23 September 2010

Great expectations and even greater hopes surround the solar industry in the United States. However, transforming that potential into reality requires more than simply viewing the world through green-colored lenses. It requires realistic expectations, understanding the true nature of this industry, and a frame-shift in the mindset of solar companies. Foremost, to realize the potential of solar in the United States, the industry must come to terms with the fact that it is a part of the energy complex.

Put simply, the technology roller-coaster is not a path to success that capital-intensive commodity companies should travel.

Full story from Greentech Solar