Google has put the launch of controversial facial recognition technology under review after mounting criticism this week over its handling of privacy issues. But even one of the world's most influential internet companies is unlikely to hold back the tide as other powerful tools for searching and identifying people are about to hit the market from other sources.
Early consumer uses of facial recognition technology have been on photo sharing sites such as Google's Picasa or Apple's iPhoto, which have mainly automated the identification of friends in an individual's photo albums. However, these have been limited to a single site and a small set of photos. Now a number of smaller technology companies are starting to roll them out to the wider market.
Full story from the Financial Times