When Florian Kaps, one of the founders of The Impossible Project, tries to explain just how they've managed to reinvent instant analog film -- the type that works in Polaroid instant cameras -- he says that he limits himself to using the word "magic" only five times per presentation. By his count, he's managed to keep it down to four.
Had he put a limit for himself on another word, it would have been "crazy." Kaps, the project's head of marketing and distribution, uses that one far more than four times, to describe himself, to describe his whole team, to describe the former Polaroid employees in Enschede, Netherlands, who almost without reservation said "yes" when asked to join this passionate group on a -- yes, crazy -- project that had a high likelihood of failure: re-engineering almost from scratch the film packs that work in the 300 million still-functional Polaroid cameras worldwide.
Over two years, they worked to recalibrate the fantastically complex piece of technology that is an instant film. Not only are does each piece of film have six distinct layers (mask, receiving sheet, developer, negative, rail, mash), but each layer is made up of six or eight or 10 components, each of which must be used with extreme precision.
See full article from DailyFinance
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