Giordano Bruno Beretta received his doctorate in computer science from the ETH, Zurich, in 1984 and joined Xerox PARC that year. For his pioneering work in color imaging he received the 1989 Xerox Corporate Research Group Achievement Award. In 1990 he moved on to Canon, where he was involved mainly in strategic planning and intellectual property management, while exercising his technical skills as Canon's Technical Advisor for Color. From 1994 he was with Hewlett-Packard Laboratories, where he contributed to the color fax, digital sender products, digital publishing, commercial print automation, and document management. Currently he is a senior analyst in the marketing department of Peaxy, Inc.
His skills as a speculative designer have translated into a number of patents and articles in numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science, image communication and encoding, and quantum imaging. He has been a thought leader in developing a common understanding of the Internet's impact on publishing. This has resulted in the consensus that electronic publishing has been replaced by digital publishing. More recently, at EI 2001, with Neil Gunther he has been instrumental in developing a benchmarking methodology for contents based image retrieval (CBIR) algorithms over the Internet. In collaboration with Robert Buckley, he has been teaching successful short courses on Color Imaging on the Internet IS&T and SPIE conferences. He has given numerous presentations in Austria, Canada, Italy, Japan, Mexico, Switzerland, and the USA.
A strong believer in the social role of synergies and emergent properties, he is a tireless promoter of young scientists and engineers, helping them in their first professional steps. He is recipient of the IS&T service award in 1998, IS&T senior membership Award in 2000, IS&T fellowship in 2001, SPIE fellowship in 2002 and IS&T Bouman award in 2009.