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The Moscone Center
San Francisco, California, United States
28 January - 2 February 2017
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Exhibitor Success & ROI Center


You Want Exhibiting Success & ROI?
SPIE Wants to Help You Get It!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost-justification and ROI. And, if you're like most, you probably haven't received a single hour of formal exhibiting education nor do you have a lot of time to seek it out.


The SPIE Exhibitor Success & ROI Center is your (and your entire staff's) FREE, on-demand, 24/7 resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company's exhibiting performance and ROI with three easy ways to find the solutions you are looking for:

1. Live Exhibitor Webinars:

  • NEW!  State-of-the-Art Exhibit Marketing:  How to Attract Enough of the Right Attendees to Your Photonics West Exhibit
    Recorded on November 20, 2012
    View the Recorded Webinar
  • Best People Forward: How to Send a "World-Class" Booth Staff to SPIE Photonics West
    Recorded on November 29, 2011
    View the Recorded Webinar
  • How to Improve Lead Quality & Sales Conversion: Best Practices in Tradeshow Lead Management
    Recorded on December 15, 2011
    View the Recorded Webinar

2. Exhibiting Article Series:

Informative, quick to read, and loaded with useful information and practical knowledge. These articles address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

3. "Ask the Tradeshow Expert" Q&A:

SPIE has made special arrangements with Jefferson Davis, America's leading expert on trade show success. You can submit questions on any exhibiting topic you like from goal setting, marketing, creating an effective exhibit, using giveaways, staffing, working, selling, lead management, measurement and more. Mr. Davis will respond personally within 48 hours. Submit your question now!

4. Interested in More Ideas?:

Click over to the SPIE Defense, Security and Sensing Success Center to view additional webinars and access even more informative articles.