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Proceedings Paper

Evaluation Of New Product Ideas
Author(s): Milton D. Rosenau
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Paper Abstract

Companies embark on new product development (NPD) for a variety of reasons. The evaluation of new product ideas, therefore, must begin with an understanding of the underlying stimulus. This is discussed in the next section. After the rationale for NPD is clear, the central issues confronting management are to determine whether the new product can be made and, if so, whether the effort is worthwhile. Each of these questions is discussed. The paper concludes with a checklist that is designed to assist managers to evaluate new product proposals.

Paper Details

Date Published: 30 October 1978
PDF: 7 pages
Proc. SPIE 0151, The Business Side of the Optics Industry IV: Managing Engineering and Research, (30 October 1978); doi: 10.1117/12.956719
Show Author Affiliations
Milton D. Rosenau, Rosenau Consulting Company (United States)


Published in SPIE Proceedings Vol. 0151:
The Business Side of the Optics Industry IV: Managing Engineering and Research
Eugene Owens, Editor(s)

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