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Proceedings Paper

Study of the precision guided communication of digital television
Author(s): Lun Liu
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Paper Abstract

Along with the progress and development of the digital technology, there produced the transmission of the new media by medium of such as the network, mobile phones and the digital television, while among them digital TV has the superiority of other media. The appearance and development of digital TV will induce a profound change in the broadcasting and television industry chain. This paper started with discussing the transformation of digital television in profit model, mode of operation and mode of transmission to construct the precision-guided communication theory; And then analyzes the properties and marketing nature of the precision-guided communication to make the construction of the precision-guided communication marketing mode; And put forward the implementing of the precision-guided communication marketing strategies and concrete steps; At the end of the article the author summarized four conclusions.

Paper Details

Date Published: 8 June 2012
PDF: 6 pages
Proc. SPIE 8334, Fourth International Conference on Digital Image Processing (ICDIP 2012), 833433 (8 June 2012); doi: 10.1117/12.956482
Show Author Affiliations
Lun Liu, Harbin Normal Univ. (China)


Published in SPIE Proceedings Vol. 8334:
Fourth International Conference on Digital Image Processing (ICDIP 2012)
Mohamed Othman; Sukumar Senthilkumar; Xie Yi, Editor(s)

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