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Proceedings Paper

Pricing Your Product In Europe
Author(s): Nathaniel Brenner
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Paper Abstract

Setting a price for your product is a critical and complex task in the close, familiar, homogeneous United States. Setting prices in the distant, unfamiliar, heterogeneous markets of Europe may be equally critical, but distinctly more complex.

Paper Details

Date Published: 14 January 1977
PDF: 3 pages
Proc. SPIE 0081, The Business Side of the Optical Industry II, (14 January 1977); doi: 10.1117/12.954864
Show Author Affiliations
Nathaniel Brenner, Abbott Laboratories (United States)

Published in SPIE Proceedings Vol. 0081:
The Business Side of the Optical Industry II
Roderic M. Scott, Editor(s)

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