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Proceedings Paper

Biomedical Technology Transfer A Manufacturer's Viewpoint
Author(s): Dean O. Morton
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Paper Abstract

In the case of the ultrasonoscope, agree with Professor Enthoven's analysis and his conclusTon. The product is not significantly better than others already on the market to offer a competitive advantage worthy of the investment and uncertainties associated with the process of bringing it to market. Clinical benefits such as portability, safety and flexibility are important in their own right, but seem marginal here in competitive product differentiation. And, for a company without an established position in the field, these are not the sort of contributions that make for successful market entry.

Paper Details

Date Published: 11 March 1976
PDF: 4 pages
Proc. SPIE 0072, Cardiovascular Imaging and Image Processing: Theory and Practice, (11 March 1976); doi: 10.1117/12.954671
Show Author Affiliations
Dean O. Morton, Hewlett-Packard (United States)

Published in SPIE Proceedings Vol. 0072:
Cardiovascular Imaging and Image Processing: Theory and Practice
Donald C. Harrison; Harry A. Miller, Editor(s)

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