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Proceedings Paper

The Air Force: A Bad Customer
Author(s): William A. Lanich
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Paper Abstract

Gentlemen: 1. Most Of What You Build Is Too Expensive. 2. Most Of What You Build Doesn't Solve The Problem It Was Intended To Solve. 3. Most Of What You Build Is So Unreliable That, If It Was A Consumer Product You Had Bought, You'd Change Brands. 4. Most Of What You Build Is Built In Blind Response To The Customer's Stated Requirements, Instead Of Telling The Customer What He Really Needs, Then Showing Him How To Get It. 5. Most Of What You Build Is Antique. You Squeeze And Squeeze On Old Ideas Trying To Solve New Problems.

Paper Details

Date Published: 1 October 1973
PDF: 4 pages
Proc. SPIE 0036, Military Airborne Video Recording: Requirements, Utilization, and Technology, (1 October 1973); doi: 10.1117/12.953689
Show Author Affiliations
William A. Lanich, Air Force Avionics Laboratory (United States)


Published in SPIE Proceedings Vol. 0036:
Military Airborne Video Recording: Requirements, Utilization, and Technology
Stanley J. Rostocki, Editor(s)

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