Proceedings PaperDesign of large format commercial display holograms
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Commercial display holography is approaching a critical stage where the ability to compete with other graphic media will dictate its future. Factors involved will be cost, technical quality and, in particular, design. The tenuous commercial success of display holography has relied heavily on its appeal to an audience with little or no previous experience in the medium. Well designed images were scarce, leading many commercial designers to avoid holography. As the public became more accustomed to holograms, the excitement dissipated, leaving a need for strong visual design if the medium is to survive in this marketplace. Drawing on the vast experience of TV, rock music and magazine advertising, competitive techniques such as video walls, mural duratrans, laser light shows and interactive videos attract a professional support structure far greater than does holography. This paper will address design principles developed at Holographics North for large format commercial holography. Examples will be drawn from a number of foreign and domestic corporate trade exhibitions. Recommendations will also be made on how to develop greater awareness of a holographic design.