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Proceedings Paper

Europe An Insider's View
Author(s): Paul Crosby
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Paper Abstract

What I would like to do is to really answer a question which most American companies find themselves wrestling with when they first start to consider the European market. That question is, "should one view Europe as a single entity, or as a collection of individual states?" Once you have answered that question, then from that is driven your whole marketing sales and distribution policy.

Paper Details

Date Published: 3 June 1988
PDF: 9 pages
Proc. SPIE 0950, The Laser Marketplace in 1988, (3 June 1988); doi: 10.1117/12.947553
Show Author Affiliations
Paul Crosby, Laser Products Division (United States)

Published in SPIE Proceedings Vol. 0950:
The Laser Marketplace in 1988
Gary T. Forrest; Morris R. Levitt, Editor(s)

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