Proceedings PaperIssues And Concerns In The Presentation And Conception Of Commercial And Fine Art Holography
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This paper will address the issues raised by the "commercialization" of holography that has taken place since the mid-1980's. The paper examines the range of these issues as they apply to the practise of fine-art holography, the author's area of expertise. The effect of mass-produced and readily available holograms on the public's perception of holographic art will be discussed in light of the presence of holographic images on credit cards and national magazine covers. A major portion of the paper will examine the specific issues raised by the commercialization and mass production of holographic art. These issues will centre on the professional, ethical and artistic implications of commercialized holography as they apply to the practice of fine art holography.