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Proceedings Paper

Development stage and monetization model of micro-blog in China
Author(s): Tiansheng Xu; Liu Sun; Yiping Yang; Hui Ma
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Paper Abstract

Micro-blog websites are increasingly attracting the attention of academic and industry researchers. Its market value has been widely concerned and the exploration of its monetization model has entered a substantial stage. In this paper, we describe the history of Micro-blog and propose a comprehensive classification. We then discuss key characteristics based on existing websites mainly in China. A monetization model is concluded according to different features of microblog and the Hype Cycle theory[1]. The paper can be used for future academic research or making strategies for Microblog website practitioners.

Paper Details

Date Published: 14 January 2012
PDF: 6 pages
Proc. SPIE 8349, Fourth International Conference on Machine Vision (ICMV 2011): Machine Vision, Image Processing, and Pattern Analysis, 834937 (14 January 2012); doi: 10.1117/12.920954
Show Author Affiliations
Tiansheng Xu, Capital Univ. of Economics and Business (China)
Liu Sun, Capital Univ. of Economics and Business (China)
Yiping Yang, Capital Univ. of Economics and Business (China)
Hui Ma, Capital Univ. of Economics and Business (China)


Published in SPIE Proceedings Vol. 8349:
Fourth International Conference on Machine Vision (ICMV 2011): Machine Vision, Image Processing, and Pattern Analysis
Zhu Zeng; Yuting Li, Editor(s)

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