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Proceedings Paper

Recommendation advertising method based on behavior retargeting
Author(s): Yao Zhao; Xin-Chun YIN; Zhi-Min CHEN
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Paper Abstract

Online advertising has become an important business in e-commerce. Ad recommended algorithms are the most critical part in recommendation systems. We propose a recommendation advertising method based on behavior retargeting which can avoid leakage click of advertising due to objective reasons and can observe the changes of the user's interest in time. Experiments show that our new method can have a significant effect and can be further to apply to online system.

Paper Details

Date Published: 29 October 2011
PDF: 5 pages
Proc. SPIE 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization, 82052D (29 October 2011); doi: 10.1117/12.906090
Show Author Affiliations
Yao Zhao, Yangzhou Univ. (China)
Xin-Chun YIN, Yangzhou Univ. (China)
Zhi-Min CHEN, Yangzhou Univ. (China)


Published in SPIE Proceedings Vol. 8205:
2011 International Conference on Photonics, 3D-Imaging, and Visualization
Egui Zhu, Editor(s)

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