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Proceedings Paper

Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using cultural heritage application and performance facilities as examples
Author(s): Li-Fen Tsai; Jing-Chi Shaw; Pei-Wen Wang; Meng-Long Shih; Yi-Jing Su
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Paper Abstract

This study aims to probe into customers' online word-of-mouth regarding cultural heritage applications and performance facilities in Cultural and Creative Industries. Findings demonstrate that, regarding online word-of-mouth for art museums, museums, and art villages, items valued by customers are design aesthetics of displays and collections, educational functions, and environments and landscapes. The percentages are 10.102%, 11.208% and 11.44%, respectively. In addition, cultural heritage applications and performance facility industries in Taiwan are highly valued in online word-of-mouth.

Paper Details

Date Published: 28 October 2011
PDF: 5 pages
Proc. SPIE 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization, 820511 (28 October 2011); doi: 10.1117/12.906073
Show Author Affiliations
Li-Fen Tsai, TransWorld Univ. (China)
Jing-Chi Shaw, TransWorld Univ. (China)
Pei-Wen Wang, TransWorld Univ. (China)
Meng-Long Shih, National Taitung Univ. (China)
Yi-Jing Su, National Taitung Univ. (China)


Published in SPIE Proceedings Vol. 8205:
2011 International Conference on Photonics, 3D-Imaging, and Visualization
Egui Zhu, Editor(s)

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