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Examining the articulation of innovativeness in co-creative firms: a neural network approachFormat | Member Price | Non-Member Price |
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Paper Abstract
Value co-creation is an emerging marketing and innovation paradigm describing a broader opening of the firm to its
customers by providing them with the opportunity to become active participants in the design and development of
personalized products, services and experiences. The aim of the present contribution is to provide preliminary results
from a research project focusing on the relationship between value co-creation and the perception of innovation in
technology-driven firms. The data was collected in a previous study using web search techniques and factor analysis to
identify the key co-creation components and the frequency of firms' online comments about their new products,
processes and services. The present work focuses on using an Artificial Neural Network (ANN) approach to understand
if the extent of value co-creation activities can be thought of as an indicator of the perception of innovation. The
preliminary simulation results indicate the existence of such relationship. The ANN approach does not suggest a specific
model but the relationship that was found out between the forecasted values of the perception of innovation and its actual
values clearly points in this direction.
Paper Details
Date Published: 12 April 2011
PDF: 9 pages
Proc. SPIE 7999, Saratov Fall Meeting 2010: Optical Technologies in Biophysics and Medicine XII, 79990R (12 April 2011); doi: 10.1117/12.888922
Published in SPIE Proceedings Vol. 7999:
Saratov Fall Meeting 2010: Optical Technologies in Biophysics and Medicine XII
Valery V. Tuchin; Elina A. Genina, Editor(s)
PDF: 9 pages
Proc. SPIE 7999, Saratov Fall Meeting 2010: Optical Technologies in Biophysics and Medicine XII, 79990R (12 April 2011); doi: 10.1117/12.888922
Show Author Affiliations
Giacomo di Tollo, Univ. degli Studi G. d'Annunzio (Italy)
Stoyan Tanev, Univ. of Southern Denmark (Denmark)
Published in SPIE Proceedings Vol. 7999:
Saratov Fall Meeting 2010: Optical Technologies in Biophysics and Medicine XII
Valery V. Tuchin; Elina A. Genina, Editor(s)
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