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Proceedings Paper

Flexible displays as key for high-value and unique automotive design
Author(s): Robert Isele
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Paper Abstract

Within the last few years' car industry changed very fast. Information and Communication became more important and displays are now standard in nearly every car. But this is not the only trend which could be recognized in this industry. CO2 emission, fuel price as well as the increasing traffic inside the Mega Cities initialized a big change in the behavior of the customers. The big battle for the car industry will enter the interior extremely fast, and the premium cars need ore innovative design icons. Flexible Displays are one big step that enables totally different designs and a new value of the driver experience.

Paper Details

Date Published: 3 February 2011
PDF: 6 pages
Proc. SPIE 7956, Advances in Display Technologies; and E-papers and Flexible Displays, 79560A (3 February 2011); doi: 10.1117/12.873139
Show Author Affiliations
Robert Isele, BMW AG (Germany)

Published in SPIE Proceedings Vol. 7956:
Advances in Display Technologies; and E-papers and Flexible Displays
Karlheinz Blankenbach; Liang-Chy Chien; Sin-Doo Lee; Ming Hsien Wu, Editor(s)

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