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Proceedings Paper

A scalable delivery framework and a pricing model for streaming media with advertisements
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Paper Abstract

This paper presents a delivery framework for streaming media with advertisements and an associated pricing model. The delivery model combines the benefits of periodic broadcasting and stream merging. The advertisements' revenues are used to subsidize the price of the media content. The pricing is determined based on the total ads' viewing time. Moreover, this paper presents an efficient ad allocation scheme and three modified scheduling policies that are well suited to the proposed delivery framework. Furthermore, we study the effectiveness of the delivery framework and various scheduling polices through extensive simulation in terms of numerous metrics, including customer defection probability, average number of ads viewed per client, price, arrival rate, profit, and revenue.

Paper Details

Date Published: 28 January 2008
PDF: 12 pages
Proc. SPIE 6818, Multimedia Computing and Networking 2008, 68180G (28 January 2008); doi: 10.1117/12.775148
Show Author Affiliations
Musab Al-Hadrusi, Wayne State Univ. (United States)
Nabil J. Sarhan, Wayne State Univ. (United States)


Published in SPIE Proceedings Vol. 6818:
Multimedia Computing and Networking 2008
Reza Rejaie; Roger Zimmermann, Editor(s)

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