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Proceedings Paper

A design of strategic alliance based on value chain of surveying and mapping enterprises in China
Author(s): Hong Duan; Xianfeng Huang
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Paper Abstract

In this paper, we use value chain and strategic alliance theories to analyzing the surveying and mapping Industry and enterprises. The value chain of surveying and mapping enterprises is highly-contacted but split by administrative interference, the enterprises are common small scale. According to the above things, we consider that establishing a nonequity- Holding strategic alliance based on value chain is an available way, it can not only let the enterprises share the superior resources in different sectors of the whole value chain each other but avoid offending the interests of related administrative departments, by this way, the surveying and mapping enterprises gain development respectively and totally. Then, we give the method to building up the strategic alliance model through parting the value chain and the using advantage of companies in different value chain sectors. Finally, we analyze the internal rule of strategic alliance and prove it is a suitable way to realize the development of surveying and mapping enterprises through game theory.

Paper Details

Date Published: 6 August 2007
PDF: 9 pages
Proc. SPIE 6754, Geoinformatics 2007: Geospatial Information Technology and Applications, 67543G (6 August 2007); doi: 10.1117/12.765554
Show Author Affiliations
Hong Duan, Wuhan Univ. (China)
Xianfeng Huang, Wuhan Univ. (China)


Published in SPIE Proceedings Vol. 6754:
Geoinformatics 2007: Geospatial Information Technology and Applications

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