Share Email Print

Proceedings Paper

Commercial holography and the anatomy of an entertainment deal
Author(s): Judith L. Roberts
Format Member Price Non-Member Price
PDF $14.40 $18.00

Paper Abstract

As the science of holography moves into commercial applications the issue of "perceived value" on both sides of the business equation becomes increasingly important. If holography is to take its rightful place in the visual arsenal of commerce, we must establish its monetary value realistically. As the business world continues to be dominated by a "bottom-line" mentality, and quarter-to-quarter performance becomes the benchmark, it may be that we are undervaluing the "actual" costs of doing holographic business. This view takes into account neither the nascent indentity of the product nor the enormous time value which should be assigned to educating a new customer.

Paper Details

Date Published: 1 January 1992
PDF: 6 pages
Proc. SPIE 1600, Intl Symp on Display Holography, (1 January 1992); doi: 10.1117/12.57826
Show Author Affiliations
Judith L. Roberts, JR Holographics, Inc. (United States)

Published in SPIE Proceedings Vol. 1600:
Intl Symp on Display Holography
Tung H. Jeong, Editor(s)

© SPIE. Terms of Use
Back to Top