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Proceedings Paper

Comparative analysis of public opinion research in the U.S. and Canada
Author(s): Linda Setlakwe; Lisa A. DiNunzio
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Paper Abstract

Bank note producers are working to thwart the threat of counterfeit notes created using high resolution, digital image processing software and color output devices such as inkjet printers, color copiers, and scanners. Genuine notes must incorporate better overt and machine-readable security features that will reduce the chance of counterfeit notes being passed. Recently, Canada and the United States introduced newly designed bank notes that are intended to enable the general public to more easily distinguish genuine notes from counterfeits. The Bank of Canada (BoC) and the U.S. Department of Treasury’s Bureau of Engraving and Printing (BEP) have conducted similar market research projects to explore target audiences' perceptions and attitudes towards currency design and security features. This paper will present a comparative analysis of the two research projects, both of which were conducted using similar methodology. The results of these research studies assist in the selection of security features for future generations of bank notes.

Paper Details

Date Published: 3 June 2004
PDF: 12 pages
Proc. SPIE 5310, Optical Security and Counterfeit Deterrence Techniques V, (3 June 2004); doi: 10.1117/12.526796
Show Author Affiliations
Linda Setlakwe, Bank of Canada (Canada)
Lisa A. DiNunzio, U.S. Dept. of the Treasury Bureau of Engraving and Printing (United States)

Published in SPIE Proceedings Vol. 5310:
Optical Security and Counterfeit Deterrence Techniques V
Rudolf L. van Renesse, Editor(s)

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