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Proceedings Paper

Digimarc MediaBridge: the birth of a consumer product from concept to commercial application
Author(s): Burt Perry; Brian MacIntosh; David Cushman
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Paper Abstract

This paper examines the issues encountered in the development and commercial deployment of a system based on digital watermarking technology. The paper provides an overview of the development of digital watermarking technology and the first applications to use the technology. It also looks at how we took the concept of digital watermarking as a communications channel within a digital environment and applied it to the physical print world to produce the Digimarc MediaBridge product. We describe the engineering tradeoffs that were made to balance competing requirements of watermark robustness, image quality, embedding process, detection speed and end user ease of use. Today, the Digimarc MediaBridge product links printed materials to auxiliary information about the content, via the Internet, to provide enhanced informational marketing, promotion, advertising and commerce opportunities.

Paper Details

Date Published: 29 April 2002
PDF: 6 pages
Proc. SPIE 4675, Security and Watermarking of Multimedia Contents IV, (29 April 2002); doi: 10.1117/12.465267
Show Author Affiliations
Burt Perry, Digimarc Corp. (United States)
Brian MacIntosh, Digimarc Corp. (United States)
David Cushman, Digimarc Corp. (United States)

Published in SPIE Proceedings Vol. 4675:
Security and Watermarking of Multimedia Contents IV
Edward J. Delp; Ping Wah Wong, Editor(s)

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