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Proceedings Paper

Color constrasts in advertising: facade colors of food and drink consumption venues
Author(s): John Hutchings
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Paper Abstract

The building facade has a visually defined impact and there are numerous forces driving the choice of colors used. Commercial premises such as pubs, restaurants and bars are normally but not always clearly marked as such. Although we human beings can have the option of free choice in the colors we use around the home there are numerous positive driving forces dictating those we use in business life. Many of these factors have been identified. They depend on the type of population these venues serve, their geography and their traditions.

Paper Details

Date Published: 6 June 2002
PDF: 4 pages
Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); doi: 10.1117/12.464763
Show Author Affiliations
John Hutchings, Consultant (United Kingdom)

Published in SPIE Proceedings Vol. 4421:
9th Congress of the International Colour Association
Robert Chung; Allan Rodrigues, Editor(s)

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