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Proceedings Paper

Increasing use of yellow colors in Kyoto
Author(s): Munehira Akita; Iwao Nara
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Paper Abstract

Colors used for commercial signboards, displayed outdoors as well as indoors through windows, such as a store sign, an advertising sign, a sky sign, a poster, a placard, and a billboard were extensively surveyed in Kyoto City, Japan, in 1998. The survey showed that various kinds of yellow painted signs have increased rapidly and invaded a center area and suburbs of the city. Vivid yellow, what we called it the Y98 virus, is specially considered a color unpleasantly matched to the city image of Kyoto which was the capital of Japan for nearly 1000 years (794 to 1868) and is endowed with cultural and historic heritage. Discussions trying to find out what we could do to prevent the rapid spread of a big commercial display painted with vivid yellows what we called 'the Y98 virus' over the city will be summarized in a main text.

Paper Details

Date Published: 6 June 2002
PDF: 4 pages
Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); doi: 10.1117/12.464702
Show Author Affiliations
Munehira Akita, Kyoto Institute of Technology (Japan)
Iwao Nara, Kyoto Univ. of Art and Design (Japan)


Published in SPIE Proceedings Vol. 4421:
9th Congress of the International Colour Association

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