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Proceedings Paper

Color planner for designers based on color emotions
Author(s): Ka-Man Cheng; John H. Xin; Gail Taylor
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Paper Abstract

During the color perception process, an associated feeling or emotion is induced in our brains, and this kind of emotion is termed as 'color emotion.' The researchers in the field of color emotions have put many efforts in quantifying color emotions with the standard color specifications and evaluating the influence of hue, lightness and chroma to the color emotions of human beings. In this study, a color planner was derived according to these findings so that the correlation of color emotions and standard color specifications was clearly indicated. Since people of different nationalities usually have different color emotions as different cultural and traditional backgrounds, the subjects in this study were all native Hong Kong Chinese and the color emotion words were all written in Chinese language in the visual assessments. Through the color planner, the designers from different areas, no matter fashion, graphic, interior or web site etc., can select suitable colors for inducing target color emotions to the customers or product-users since different colors convey different meanings to them. In addition, the designers can enhance the functionality and increase the attractiveness of their designed products by selecting suitable colors.

Paper Details

Date Published: 6 June 2002
PDF: 4 pages
Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); doi: 10.1117/12.464694
Show Author Affiliations
Ka-Man Cheng, Hong Kong Polytechnic Univ. (Hong Kong)
John H. Xin, Hong Kong Polytechnic Univ. (Hong Kong)
Gail Taylor, Hong Kong Polytechnic Univ. (Hong Kong)

Published in SPIE Proceedings Vol. 4421:
9th Congress of the International Colour Association

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