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Proceedings Paper

Market basket analysis visualization on a spherical surface
Author(s): Ming C. Hao; Meichun Hsu; Umeshwar Dayal; Shu Feng Wei; Thomas Sprenger; Thomas Holenstein
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Paper Abstract

This paper discusses the visualization of the relationships in e-commerce transactions. To date, many practical research projects have shown the usefulness of a physics-based mass- spring technique to layout data items with close relationships on a graph. We describe a market basket analysis visualization system using this technique. This system is described as the following: (1) integrates a physics-based engine into a visual data mining platform; (2) use a 3D spherical surface to visualize the cluster of related data items; and (3) for large volumes of transactions, uses hidden structures to unclutter the display. Several examples of market basket analysis are also provided.

Paper Details

Date Published: 3 May 2001
PDF: 7 pages
Proc. SPIE 4302, Visual Data Exploration and Analysis VIII, (3 May 2001); doi: 10.1117/12.424933
Show Author Affiliations
Ming C. Hao, Hewlett-Packard Labs. (United States)
Meichun Hsu, Hewlett-Packard Labs. (United States)
Umeshwar Dayal, Hewlett-Packard Labs. (United States)
Shu Feng Wei, Hewlett-Packard Labs. (United States)
Thomas Sprenger, Hewlett-Packard Labs. (Switzerland)
Thomas Holenstein, Hewlett-Packard Labs. (United States)

Published in SPIE Proceedings Vol. 4302:
Visual Data Exploration and Analysis VIII
Robert F. Erbacher; Philip C. Chen; Jonathan C. Roberts; Craig M. Wittenbrink; Matti Grohn, Editor(s)

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