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Proceedings Paper

Transactional interactive multimedia banner
Author(s): Zon-Yin Shae; Xiping Wang; Juerg von Kaenel
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Paper Abstract

Advertising in TV broadcasting has shown that multimedia is a very effective means to present merchandise and attract shoppers. This has been applied to the Web by including animated multimedia banner ads on web pages. However, the issues of coupling interactive browsing, shopping, and secure transactions e.g. from inside a multimedia banner, have only recently started to being explored. Currently there is an explosively growing amount of back-end services available (e.g., business to business commerce (B2B), business to consumer (B2C) commerce, and infomercial services) in the Internet. These services are mostly accessible through static HTML web pages at a few specific web portals. In this paper, we will investigate the feasibility of using interactive multimedia banners as pervasive access point for the B2C, B2B, and infomercial services. We present a system architecture that involves a layer of middleware agents functioning as the bridge between the interactive multimedia banners and back-end services.

Paper Details

Date Published: 30 May 2000
PDF: 9 pages
Proc. SPIE 4067, Visual Communications and Image Processing 2000, (30 May 2000); doi: 10.1117/12.386664
Show Author Affiliations
Zon-Yin Shae, IBM Thomas J. Watson Research Ctr. (United States)
Xiping Wang, IBM Thomas J. Watson Research Ctr. (United States)
Juerg von Kaenel, IBM Thomas J. Watson Research Ctr. (United States)

Published in SPIE Proceedings Vol. 4067:
Visual Communications and Image Processing 2000
King N. Ngan; Thomas Sikora; Ming-Ting Sun, Editor(s)

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