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Proceedings Paper

Data mining for the e-business: developments and directions
Author(s): Alfred Grasso; Harry Sleeper; Bhavani M. Thuraisingham; Yike Guo
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Paper Abstract

This paper describes data mining and e-business and then shows how data mining may be applied to e-business to gather consumer/supplier intelligence so that targeted marketing and merchandising may be carried out.

Paper Details

Date Published: 6 April 2000
PDF: 5 pages
Proc. SPIE 4057, Data Mining and Knowledge Discovery: Theory, Tools, and Technology II, (6 April 2000); doi: 10.1117/12.381755
Show Author Affiliations
Alfred Grasso, MITRE Corp. (United States)
Harry Sleeper, MITRE Corp. (United States)
Bhavani M. Thuraisingham, MITRE Corp. (United States)
Yike Guo, Univ. of London (United Kingdom)


Published in SPIE Proceedings Vol. 4057:
Data Mining and Knowledge Discovery: Theory, Tools, and Technology II
Belur V. Dasarathy, Editor(s)

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