Proceedings PaperProjection display market trends
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The projection display industry is now a multi-billion dollar market comprising an expanding variety of technologies and applications. Growth is being driven by a combination of high volume consumer products and high value business demand. After many years of marginal, but steady performance improvements, essentially all types of projectors have crossed the threshold of acceptability and are now facing accelerated continuing growth. Overall worldwide unit sales of all types of projection displays for all applications will nearly double from 1.6 million units in 1996 to 2.8 million units in 2002. By value at the end user price, the global projector market will grow modestly from 6.3 billion dollars in 1996 to 7.7 billion dollars in 2002. Consumer television will represent the largest share of unit consumption over this time period; in 1996, this application represents 72 percent of the total unit volume. The second major application category for projection displays is the business or presentation projector, representing only 14 percent of the unit shipment total in 1996, but 50 percent of the value.