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Proceedings Paper

Violating expectations of color order
Author(s): Bil Burling; Walter R. Bender
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Paper Abstract

An exploration of emotion in color communication is presented in this paper. It begins with an outline of a proposed theory of emotion and a hypothesis of how color may induce emotion. A discussion follows that details what is essential in a color message to predict emotional responses. Experiments are described that might assist in validating the theory put forth in this paper.

Paper Details

Date Published: 22 April 1996
PDF: 9 pages
Proc. SPIE 2657, Human Vision and Electronic Imaging, (22 April 1996); doi: 10.1117/12.238750
Show Author Affiliations
Bil Burling, MIT Media Lab. (United States)
Walter R. Bender, MIT Media Lab. (United States)

Published in SPIE Proceedings Vol. 2657:
Human Vision and Electronic Imaging
Bernice E. Rogowitz; Jan P. Allebach, Editor(s)

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