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Proceedings Paper

Case-based synthesis in automatic advertising creation system
Author(s): Yueting Zhuang; Yunhe Pan
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Paper Abstract

Advertising (ads) is an important design area. Though many interactive ad-design softwares have come into commercial use, none of them ever support the intelligent work -- automatic ad creation. The potential for this is enormous. This paper gives a description of our current work in research of an automatic advertising creation system (AACS). After careful analysis of the mental behavior of a human ad designer, we conclude that case-based approach is appropriate to its intelligent modeling. A model for AACS is given in the paper. A case in ads is described as two parts: the creation process and the configuration of the ads picture, with detailed data structures given in the paper. Along with the case representation, we put forward an algorithm. Some issues such as similarity measure computing, and case adaptation have also been discussed.

Paper Details

Date Published: 28 August 1995
PDF: 7 pages
Proc. SPIE 2620, International Conference on Intelligent Manufacturing, (28 August 1995); doi: 10.1117/12.217544
Show Author Affiliations
Yueting Zhuang, Zhejiang Univ. (China)
Yunhe Pan, Zhejiang Univ. (China)


Published in SPIE Proceedings Vol. 2620:
International Conference on Intelligent Manufacturing
Shuzi Yang; Ji Zhou; Cheng-Gang Li, Editor(s)

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