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Proceedings Paper

Deterministic formation of visual color sensation
Author(s): Nathaniel Jacobson; William J. Bender
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Paper Abstract

There exists a considerable body of research on what is ergonomically suitable in the selection of colors, both from the point of view of discrimination and distinguishing between physical energy and perceived sensation. We find little precedent in the study of the psychological impact of the use of color in the display of information. There are no readily available mechanisms for using color to communicate an expressive mood or climate. We postulate that colors can be chosen for conveying the substance of a message effectively: its scale, duration and format of exposure. In this paper, we add these considerations as enhancements to the definition of color ergonomics, and the selection and application of color. We propose an organization of color which facilitates its application beyond the vagaries of chance, i.e. the formulation of predictable expressive signals. The methodology for the quantification of the relative expressive qualities of color is discussed. We describe an experiment to distinguish between informational and expressive aspects of color. Reading speed is measured as a function of the contrast of value and the hue-to-hue alignment of pairs of colors. These same dyads are sorted by expressive qualities.

Paper Details

Date Published: 1 August 1990
PDF: 7 pages
Proc. SPIE 1250, Perceiving, Measuring, and Using Color, (1 August 1990); doi: 10.1117/12.19711
Show Author Affiliations
Nathaniel Jacobson, Massachusetts Institute of Technology (United States)
William J. Bender, Massachusetts Institute of Technology (United States)

Published in SPIE Proceedings Vol. 1250:
Perceiving, Measuring, and Using Color
Michael H. Brill, Editor(s)

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