Optical Engineering • Open AccessRemember Who Your Audience Is
Alfred Hitchcock once said, “Always make your audience suffer as much as possible.” He has made me suffer many times in my life, including the first, second, and third time I watched Psycho. More importantly, we have all suffered many times at the hands of presenters, where the presenter does not consider who their audience is or what their audience wants. Part of this suffering stems from presenters being “me”-centric and presenting what they themselves want to present. The other part is presenters just not knowing who their audience is and what their audience wants or needs.