The Moscone Center
San Francisco, California, United States
28 January - 2 February 2017
Industry Events
Photodetectors: Choose the Right One for Your LiDAR System
Date: Monday 30 January 2017
Time: 9:00 AM - 10:00 AM
The talk is focused on audiences who have an interest in design or uses LiDAR systems for their specific applications (i.e. robotic, automotive, industrial, UAV, commercial and consumer, plus more). A variety of photodetectors will be discussed including PMT, SiPM, APDs, Photodiodes and Image Sensors. Any companies who are involved with designing, uses, buys, and manufacturing any type of LiDAR system are welcome.

Target Audience
Design/system engineers, managers, directors, university researchers, contractors that are involved with LiDAR design, or uses LiDAR for their system.

Instructor
Jake Q Li, Hamamatsu

How To Select the Right Detector Technology
Date: Monday 30 January 2017
Time: 10:00 AM - 12:00 PM
Overview

To choose the right detector for your application, it helps to understand your detector options and the differences between the technologies. The talk is open to anyone from industry as well as academic, basically for anyone that wants to know the basics of photodetectors and how to select the correct one under different circumstances. This free seminar from Hamamatsu Corporation provides an overview and comparison of different detector technologies including:

• Photodiodes
• Avalanche photodiodes
• Multi-Pixel Photon Counters (silicon photomultipliers)
• Photomultiplier tubes
• Cameras (EM-CCD, sCMOS, and CCD)
• Spectrometers


Target Audience
Design/system engineers, managers, directors, university researchers and contractors who are involved with design of any system using any type of photodetectors.

Instructor
Piatek Slawomir, Hamamatsu

After the technical presentation, there will be a Q&A session where Hamamatsu engineers will be available to answer any questions you may have.

What Makes a Company Succeed? Let SPIE Help You
Date: Monday 30 January 2017
Time: 1:00 PM - 2:00 PM
Every company needs the perfect 5-minute elevator speech. And SPIE is no different.

This rapid-fire panel will host 7 leaders from SPIE who will give their best elevator speech to show how their SPIE department can help best you and your company.

Panelists
• Career Center - Lacey
• Market Analysis - Steve
• SPIE Digital Library - Patrick
• Marketing, Sales, Business Information - Peter
• Corporate Membership - Roberta
• Early Career, Startup - Dirk:: • Advocacy - Krisinda
• Training + Education – Krisinda
Nine Out of Ten Startups Will Fail: Hear How These Four Startups Made It
Date: Monday 30 January 2017
Time: 2:00 PM - 3:30 PM
Nine out of ten startups will fail. This is a hard and bleak truth, but one that you’d do well to meditate on. Entrepreneurs may even want to write their failure post-mortem before they launch their business. Why? Because very optimistic entrepreneur needs a dose of reality now and then. Cold statistics like these are not intended to discourage entrepreneurs, but to encourage them to work smarter and harder.

1. The product is perfect for the market. Fortune reported the “top reason” that startups fail: “They make products no one wants.” A careful survey of failed startups determined that 42% of them identified the “lack of a market need for their product” as the single biggest reason for their failure. If you’re going to spend your time making a product, then spend your time making sure it’s the right product for the right market.

2. The entrepreneur does not ignore anything. After their company folded, Dijiwan’s leaders wrote this: A good product idea and a strong technical team are not a guarantee of a sustainable business. One should not ignore the business process and issues of a company because it is not their job. It can eventually deprive them from any future in that company. 3. The company grows fast. Who says that fast growth is unsustainable? And who even cares? Growth — fast growth — is what entrepreneurs crave, investors need, and markets want. Rapid growth is the sign of a great idea in a hot market. The founders of Wantful (inactive), confessed that they did not accomplish “highly accelerated growth required to secure later-stage venture capital.” They needed funding, but when the company didn’t grow fast enough, they weren’t eligible to secure more funding. That was the beginning of the end. Growth leads to more growth, which leads to even more growth. A startup should not be satisfied with marginal single-digit growth rates after many months of operating. If the growth doesn’t happen after a certain amount of time, then the growth will not happen. A company that is not growing is shrinking. The second major reason why startups fail is that they “ran out of cash.” Why did they run out of cash? Because they didn’t grow fast enough. If your startup can grow fast, you can effectively bypass some of the biggest startup killers — losing to the competition, losing customers, losing personnel, and losing passion.

Rapid growth early on is a sure sign of future success.

4. The team knows how to recover. Every startup is backed by a team of people. The more versatile that team, the better chance they have of succeeding. “Versatility” is often viewed in a limited sense, that of possessing more than one skill or talent. Versatility in the startup environment involves much more than someone’s skillset. It involves mindset. Startup teams must possess the ability to change products, adjust to different compensation plans, take up a new marketing approach, shift industries, rebrand the business, or even tear down a business and start all over again.

It’s all about recovering from blows. Teams that are able to recover together, also possess the unique trait of harmoniously working together through tough times.

I’ve also noticed that startups with co-founders have a higher success rate than companies with a single founder. Having a cofounder creates a partnership. There’s much more accountability, which helps you to avoid some of the pitfalls of a single charismatic leader. Plus, a cofounder will have skills that you don’t have.

Conclusion If your startup lasts, you’re lucky. You’ve been able to do something that 90% of new businesses haven’t.

Even though there’s a lot of luck involved in the success stories like Google GOOGL -0.27% and Facebook, there are more humble reasons why other startups succeed. They have a product that meets a need, they don’t ignore anything, they grow fast, and they recover from the hard-knock startup life.

If you’ve got these four characteristics, then you’re setting yourself up for major success.
How Startups Can Avoid the Biggest Legal Mistakes: Advice from Leading Law Firms
Date: Monday 30 January 2017
Time: 3:30 PM - 5:00 PM
This panel discussion is an important session for any new or developed startup.

Topics include:

* IP Law: When startups are in the whirlwind of launching a new product or strategizing a marketing plan, there are crucial intellectual property issues that should not be overlooked. Knobbe Martens Olson & Bear says "there are at least seven things startups should know about IP law".

* Export Law: In June 2016. new rules were issued revising existing definitions and adding new ones in the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Learn more this an other export issues from BakerHostetler

* Development Incentives: a variety of governments have economic development incentives whose goal is to attract business activity within a region. Harris Beach Law Firm offers advice on identifying, securing and managing the economic development incentive programs.

Reception to follow. Tables will set up for one-on-one networking with each panelists.
Photonics Cluster Reception
Date: Monday 30 January 2017
Time: 5:00 PM - 6:30 PM

Keynote Speaker

Stephen G. Anderson
Director, Industry Development, SPIE

All leaders from regional optics and photonics clusters are invited to join this SPIE-hosted reception. Connect with your peers while enjoying drinks and appetizers, compare notes, and hear an update from Stephen Anderson called "Photonics Industry Update: A Global Industry Profile. 2014 vs 2012. Dress is business attire.
BioPhotonics Marketplace Seminar
Date: Tuesday 31 January 2017
Time: 7:00 AM - 12:30 PM
Photonics has become a dominant enabling technology for a multitude of biomedical products. The 2017 SPIE Biophotonics Executive Forum will take place as part of Photonics West in San Francisco and highlight the opportunities and challenges associated with bringing photonics-based technologies to the medical marketplace. From a discussion of the global markets for optics and biophotonics products to key emerging technologies, and from cellular imaging to point-of-care diagnostics, this inaugural event will bring together top researchers and industry leaders to discuss the development and commercialization of optics and photonics-based systems that promise to revolutionize the practice of medicine. Join us, connect with biophotonics industry leaders, network with suppliers and end-users, and hear the most current assessment of the biophotonics marketplace.

The 2017 SPIE Biophotonics Executive Forum is co-located with and draws on the resources of BiOS, the world’s largest international biomedical optics conference. Part of Photonics West, BiOS encompasses clinical, translational, and fundamental research and development in the field of biomedical optics and photonics.

Sponsored by:
Low Light Level Detectors (PMT vs. SiPM)
Date: Tuesday 31 January 2017
Time: 8:00 AM - 12:00 PM
This workshop will discuss and compare photomultiplier tubes (PMT) and silicon photomultipliers (SiPM). Large gain and low noise make the PMT an attractive detector for many applications. SiPMs are essentially an opto-semiconductor device but it has excellent photon-counting capability and can be used in various applications for detecting extremely weak light at the photon counting level. The talk is open to anyone from industry as well as academic, basically for anyone that uses low light level photodetectors.

Target Audience
Design/system engineers, managers, directors, university researchers and contractors who are involved with design of any system using photo detectors, specifically low light detectors.

Instructor
Piatek Slawomir, Hamamatsu

The Solid-State Lighting Revolution: Technologies that Will Shape the Future of Lighting
Date: Tuesday 31 January 2017
Time: 8:45 AM - 9:45 AM
The worldwide $80 billion lighting market is undergoing a transformation of a magnitude not seen since the invention of the incandescent lamp. LED technology has reached a level of cost and performance such that nearly all the lighting applications formerly served by conventional light sources (for example incandescent, fluorescent and HID lamps) can now be addressed by LEDs, from flashlights to roadway lights. Although energy efficiency has been the main driver for this transformation, other factors, such as light quality and controllability, are now becoming important. This panel of experts will provide insights on the technologies that will influence the next wave of the solid-state lighting transformation, from sources to optical systems.

Moderator

Robert V. Steele, Ph.D. Panelists

Mario Paniccia
SPIE Job Fair
Date: Tuesday 31 January 2017
Time: 10:00 AM - 5:00 PM
Top Employers are Coming Together to Interview and Hire Candidates at Photonics West 2017
Whether you are looking for employees or looking for a job, this is your chance to connect with the best.

Meet over 30 recruiters on the exhibit floor Including Apple, Microsoft, Newport, Thorlabs, and more

Learn more
Job Fair at Photonics West 2017
Marketing for Startups: How to Bring Customers to You
Date: Tuesday 31 January 2017
Time: 12:15 PM - 3:00 PM
Instructor
Michele Nichols
Launch Team Inc.

Looking to improve the ROI on your marketing and sales? Compare notes with your peers in this open discussion. Speaker Michele Nichols will share successes and lessons learned across many of the optics and photonics companies she works with, and will facilitate this roundtable session.

INTENDED AUDIENCE: CEOs, VP of Marketing or Sales, product managers, marketing staff, and others in "customer development" with responsibility for ensuring a healthy pipeline.
Silicon Photonics and Photonic Integrated Circuits: 2017 Industry Perspective
Date: Tuesday 31 January 2017
Time: 1:30 PM - 2:30 PM
Demand for smaller and cheaper optical interconnections inside networks and computers will create a new market of miniaturized, low-cost photonic components that can leverage the scale of CMOS manufacturing. Learn what industry leaders have developed at the frontier of the silicon photonics market.

Moderator

Peter Hallett
Director of Marketing and Industry Relations, SPIE

Panelists

Philippe Absil
3D and Optical Technologies Department Director, imec


Peter De Dobbelaere
VP of Engineering, Luxtera


Joan Fong
Staff Engineer. Mellanox


Douglas Gill
Research Staff, IBM T. J. Watson Research Center


Ashok Krishnamoorthy
Architect and Chief Technologist, Photonics, Oracle
The Next Big Challenge In Virtual Reality: VR/AR Displays
Date: Tuesday 31 January 2017
Time: 3:00 PM - 4:30 PM
Virtual Reality (VR) and Augmented Reality (AR) are not in the distant future anymore, thanks to Facebook’s Oculus Rift and Microsoft’s HoloLens. And they have the potential to become the next big computing platform, and in their base case, sector revenues could hit $85 billion by 2025, according to a new research report from Goldman Sachs (February 2016).

However, there are still a few hurdles to get over. This panel will discuss the main optical challenges that still lay ahead for VR and AR.

Panelists

David Bohn
Microsoft, Director of Optical Engineering HoloLens
Advice on Navigating the Tides and Storms of Shifting International Waters
Date: Tuesday 31 January 2017
Time: 3:30 PM - 5:00 PM
“BREXIT, EU, China and US Policy Implications: Models for Managing Through Global Trade Shocks”

The goal is not to debate or guess at public policy, but to address what should a CEO, board, and senior executives in photonics firms, in various major photonics center locations, be doing over the next 1-2 years to deal with possible impacts. What geographic centers are going to gain strength and what might loose position? What are the possible impacts/threats/opportunities that are coming — and do you take a proactive approach or reactive (it feeds into topics such as employee management, incentives, locations to consider, M&A and investment scenarios). What’s changing in government R&D and commercial support in key places—and how does a local or foreign firm take advantage of program funding opportunities? What are you recommending to your clients, what are you seeing firms do? How are money flows for investment going to change—for innovation hubs, for where to staff up, for where to get expansion capital from?

Panel Format and Flow: Biographies will have been printed in the conference proceedings. Each panelist can open by making remarks on a topic of choice. There is no need to prepare slides, unless you want to have 2-4 for context. The panel intent is to be interactive and to tap your collective insights and opinions from the frameworks you each have.

Between now and then we expect a very dynamic set of news items that SPIE and the audience will want to have us address. As we get within a month, I will circulate a set of prompting question that may be useful based on then happening news and data that is out. If a particular topic is out of your comfort zone there is no need to address it, as moderator we’ll move on and keep things balanced in addressing questions to the panel mix.

Among possible panelists are: • David Santorum, Spectaris-German trade organization; Gaerth Jones; Peter Bordui-Swiss/America, board member of 2 UK firms, former head of JDSU EU; Chuck Comey Sr. Partner, Morrison Foerester, expertise in Cross border China/Japan/US investments and M&A; Winston FU, LDVP Partners; Praveen Gupta-HTC Ventures; Giovanni Barbarossa- II-VI CTO, Bob Flanagan-Raymond James (or the Mooreland guy) Others –Bob Philliphe, Jimmy Lui, WI Harper,: Hanson Cheah-Draper Athena; SETI, Ed Corringoto
3D Printing: New Challenges and Opportunities in 2017
Date: Wednesday 1 February 2017
Time: 8:00 AM - 10:00 AM
Future of 3D printing
SITAC Workshop: Open Session of the Sensors and Instrumentation Technical Advisory Committee
Date: Wednesday 1 February 2017
Time: 9:00 AM - 10:30 AM
Open session of the Sensors and Instrumentation Technical Advisory Committee (SITAC)

Moderator

Jennifer Douris
SPIE Government Affairs Director

Technical Advisory Committees (TACs) advise the Department of Commerce on the technical parameters for export controls applicable to dual-use commodities and technology and on the administration of those controls. The TACs are composed of representatives from industry and Government representing diverse points of view on the concerns of the exporting community. Industry representatives are selected from firms producing a broad range of goods, technologies, and software presently controlled for national security, foreign policy, nonproliferation, and short supply reasons or that are proposed for such controls, balanced to the extent possible among large and small firms.

TAC members are appointed by the Secretary of Commerce and serve terms of not more than four consecutive years. The membership reflects the Department's commitment to attaining balance and diversity. TAC members must obtain secret-level clearances prior to appointment. These clearances are necessary so that members can be permitted access to relevant classified information needed in formulating recommendations to the Department of Commerce. Each TAC meets approximately four times per year. Members of the TACs are not compensated for their services.
SPIE Job Fair
Date: Wednesday 1 February 2017
Time: 10:00 AM - 5:00 PM
Top Employers are Coming Together to Interview and Hire Candidates at Photonics West 2017
Whether you are looking for employees or looking for a job, this is your chance to connect with the best.

Meet over 30 recruiters on the exhibit floor Including Apple, Microsoft, Newport, Thorlabs, and more

Learn more
Job Fair at Photonics West 2017
The 7 Biggest Challenges Company Executives Will Face in 2017
Date: Wednesday 1 February 2017
Time: 1:30 PM - 2:30 PM

Moderator

Stephen G. Anderson
Director, Industry Development, SPIE

Join us as industry leaders share their unique views of the current and future state of the optics and photonics business. From the challenges of ever-changing business landscapes to the uncertainties created by new competitive forces and technical innovation, the operating environment for photonics businesses continues to evolve rapidly. You will hear informed commentary on emerging opportunities and new challenges from around the world. Leaders representing different aspects of the photonics marketplace provide a personal perspective of this fast-paced industry with observations about technology and market trends based on high-level business insight. Listening to and asking questions of these photonics industry executives will help you better understand the current industry environment and set priorities for your business.

Panelists
coming soon
NYS Economic Development Financial Incentives to Photonics Companies
Date: Wednesday 1 February 2017
Time: 1:30 PM - 2:30 PM
The following is an oversimplification, but one of our practice areas helps companies access available incentives, so we would assist those companies with how to capitalize on the available incentives, and do business in NYS. This workshop will also provide guidance on their legal needs related to filing patents, trademarks and any related litigation.
Basics of Laser Material Processing
Date: Wednesday 1 February 2017
Time: 1:30 PM - 3:00 PM
Instructor

Jean-Philippe Lavoie
Coherent

Learn the basics of lasers and laser applications in this interesting workshop.

• Discuss what happens when a laser beam hits a material
• Review process threshold and process window
• Discussions of how you can optimize a process. Including examples of marking and ablation / engraving or cutting
• Discussion around some common things that can go wrong
• Additional examples of successful laser applications

Sponsored by

Selling Globally: Workshop for Navigating U.S. and International Trade Laws and Regulations
Date: Wednesday 1 February 2017
Time: 3:00 PM - 4:00 PM

If your company's sales activities, products or services come into contact with foreign jurisdictions, this is a must-attend program. The stakes have never been higher. Anyone who wants to answer questions such as, “How do U.S. export controls apply to me?” or "What are the legal pitfalls of doing business internationally?” or “What are best practices for engaging in global trade?” will benefit from attending this workshop.

INTENDED AUDIENCE: Owners, executives, product managers who wish to learn how to grow business while effectively and efficiently navigating U.S. and international trade laws and regulations.

Speakers


Kerry Scarlott
BakerHostetler


Ian Moss
BakerHostetler


Jennifer Douris
SPIE Government Affairs Director

SPIE Startup Challenge
Date: Wednesday 1 February 2017
Time: 3:30 PM - 6:00 PM


Pitch it! @ Photonics West | Win it!
With over $85,000 in cash, prizes, promotion, and more, this is an event not to be missed.

See and hear pitches for the "best of the best" new photonics businesses. This pitch competition is a lively, interactive event showcasing the power of entrepreneurs to move photonics technology to the global marketplace. New entrepreneurs in photonics will have just 5 minutes each to pitch their businesses to a team of expert judges.

The top pitch presenter will go home with $10,000 in cash from JENOPTIK and $5,000 of equipment. Join fellow business development, investment, and product managers to scout new talent and see what the future of entrepreneurship in photonics looks like.

The event will conclude with a networking reception from 5-6:00pm where you can meet the presenters and fellow attendees involved in photonics entrepreneurship. See the Startup Challenge webpage for more details on presenters, logistics, prizes, and sponsors: http://spie.org/startup


Founding Partner:




Lead Sponsors:



Supporting Sponsors:

Department of Commerce BIS Session on the New Category XII Rule of USML
Date: Wednesday 1 February 2017
Time: 4:00 PM - 5:00 PM
BIS training on Cat XII
PRISM Awards Ceremony and Banquet
Date: Wednesday 1 February 2017
Time: 6:00 PM - 10:00 PM
Join this gala event in which the most innovative photonic products on the market are recognized. 27 companies (finalists) from nine categories will share the room with industry leaders and visionaries. The event has become the largest gathering of CEOs and VIPs in the photonics industry. The evening begins with a reception, followed by an elegant dinner and award ceremony. Dress is business and formal attire.

Seating is limited. Tickets are required in advance.

Questions? Email innovation@spie.org or visit www.prismawards.org.

Presented by
SPIE

Media Sponsor
Photonics Media
SPIE Photonics Industry Analysis: 2017 Update
Date: Thursday 2 February 2017
Time: 9:15 AM - 9:45 AM

Keynote Speaker

Stephen G. Anderson
Director, Industry Development, SPIE

In a unique analysis of the global optics and photonics industry, Stephen G. Anderson presents an updated comparative profile of the industry (2012 vs 2014 ) that highlights the importance of photonics to the world economy. The profile is based on a continuing SPIE review of industry trends and also includes a first-look at key end-use market segments. Don't miss this valuable presentation after the Photonics West Exhibitor Breakfast. Free and open to all attendees.
SITAC Working Group: Lasers
Date: Thursday 2 February 2017
Time: 10:00 AM - 11:00 AM
The Sensors and Instrumentation Technical Advisory Committee (SITAC) will meet on
Startup Alley: Commercialization and Prototype Showcase
Date: Thursday 2 February 2017
Time: 11:00 AM - 1:00 PM
Meet with the entrepreneurs featured in the Startup Challenge as they pitch their new photonics businesses. See the prototypes and talk with the entrepreneurs to explore potential partnerships, investment, or sales.
SITAC Working Group: Cameras
Date: Thursday 2 February 2017
Time: 11:30 AM - 12:00 PM
The Sensors and Instrumentation Technical Advisory Committee (SITAC) will meet on
SITAC Working Group: Lenses and Optics
Date: Thursday 2 February 2017
Time: 1:30 PM - 2:30 PM
The Sensors and Instrumentation Technical Advisory Committee (SITAC) will meet on
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